Pemahaman Unsur Antropomorfisme sebagai Bentuk Panggilan dalam Komunikasi Berdasarkan Model Proses Tiga Serangkai

(Understanding Anthropomorphism as Address Forms in Communication Based on the Three-Step Process Model)

Hishamudin Isam

din@uum.edu.my

Mashetoh Abd. Mutalib

mashetoh@uum.edu.my

Yusniza Yaakub

yusniza@uum.edu.my

Pusat Pengajian Bahasa, Tamadun dan Falsafah,

Kolej Sastera dan Sains,

Universiti Utara Malaysia,

06010 Sintok, Kedah, Malaysia.

Abstrak

Kajian ini bertujuan mengenal pasti dan menghuraikan pemahaman makna unsur antropomorfisme yang telah digunakan oleh penutur (khusus masyarakat kelas bawahan) semasa proses menyapa atau memanggil seseorang ketika berkomunikasi.  Data kajian diperoleh daripada enam filem tempatan yang bertemakan permasalahan sosial, yang dianggap mewakili proses komunikasi masyarakat kelas bawahan.  Kesemua data yang dikenal pasti telah dianalisis menggunakan model proses tiga serangkai yang diperkenalkan oleh Stöver, iaitu model yang menjelaskan cara pemahaman sesuatu kata dapat dijelaskan secara berpada dan empirikal.  Hasil kajian mendapati bahawa penutur menggunakan tiga perlambangan haiwan sebagai unsur antropomorfisme, iaitu anjing, ayam dan serangga (semut, kutu dan langau).  Setelah dianalisis, diyakini bahawa, pemilihan ketiga-tiga haiwan tersebut tidak berlaku secara sewenang-wenang, sebaliknya bermotivasi, iaitu berkaitan dengan sistem kognitif manusia yang cepat mencari unsur keserupaan atau persamaan antara sifat haiwan dengan sifat manusia.

Kata kunci: antropomorfisme, model proses tiga serangkai, sifat haiwan, sifat manusia, proses simulasi

Abstract

The study aims to identify and describe the meaning of anthropomorphism elements used by the speakers (especially the subgroups) during the process of greeting or calling someone while communicating. The research data were drawn from six local films with the theme of social issues which presumably represent the communication process of the lower class society. Data which have been identified were analyzed using the three-step process model introduced by Stöver, a model that describes how the understanding of a word can be explained in a reasonable and empirical manner. Findings reveal that the speakers employ three animal symbols as anthropomorphism elements such as dogs, chickens and insects (ants, lice and the bluebottle flies). It is believed that the selection of the three animals did not occur arbitrarily; instead it is motivated as it is connected with the human cognitive system that quickly searches for the similarities between animal and human traits.

Keywords: anthropomorphism, three step process model, animal trait, human trait, simulation process

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