Wacana Kepimpinan Dalam Ucapan Abdullah Ahmad Badawi

Radiman Hj. Junaidi

radiman2009@yahoo.com.my

Zaitul Azma Zainon Hamzah

zaitul@upm.edu.my

Fakulti Bahasa Moden dan Komunikasi

Universiti Putra Malaysia

Abstrak

Kajian ini bertujuan memperlihatkan praktis kepimpinan Abdullah Ahmad Badawi melalui teks ucapan dasar di Perhimpunan Agung UMNO bersandarkan kerangka teori analisis wacana kritis Fairclough. Kerangka teori ini menjurus kepada persoalan sosial yang tumpat dalam wacana ucapan untuk menjelaskan hubungan kuasa dan memperlihatkan perkaitan praktikal dalam konteks ekonomi, sosial, budaya dan politik. Kajian ini juga memerihalkan makna kata yang dapat menterjemahkan pendirian dan praktis kepemimpinan pewacana. Abdullah Ahmad Badawi didapati berfikir dalam bahasa atau budaya Melayu untuk membawa perubahan dalam kepimpinannya. Dapatan telah memperlihatkan sifat toleransi dan ketelusan terpancar dalam wacana ucapannya yang menonjolkan tindakan dan usahanya. Dalam hal ini, penggunaan kerangka teori analisis wacana kritis dalam menganalisis wacana kepimpinan Abdullah Ahmad Badawi telah dapat memperlihatkan kemampuan bahasa dalam menyingkap kepimpinan seseorang pemimpin.

Kata kunci : analisis wacana, toleransi, telus, kepimpinan, Abdullah Ahmad Badawi

Abstract

This study aims to show the practices of leadership by Abdullah Ahmad Badawi as seen in the texts of his speeches at the UMNO General Assembly. Based on Fairclough’s critical discourse analysis framework. This theoretical framework exposes weighty social issues in the discourse of the speeches to explain power relations and also shows the links between economic, social, cultural and political contexts. This study also explains the meanings of words that articulate the throughts and practices of the speaker’s leadership. Abdullah Ahmad Badawi is shown to be thinking in Malay and based on Malay culture wih the aim of bringing change into his leadership. The study finds that tolerance also influence his leaderhip practices. Abdullah Ahmad Badawi’s tolerant and transparent leadership pratices are clearly shown in his speeches, which highlight his actions and efforts, while his leadership is proof of his commitment to respect other religions and cultures. In this regard, the use of the critical discourse analysis framework to analyse the political speeches of Abdullah Ahmad Badawi is a means to show that language is a way to uncover the qualities of a leader.

Keywords: discourse analysis, tolerance, transparency, leadership, Abdullah Ahmad Badawi

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