Research to determine those keywords or trigger moments includes a group at Xaxis focused on keeping brand and their messages “out of the dark alleys of the internet” by continually Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. The advertising industry has learned a lot about brand safety measures during the past year. 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We’re (just) packaging up a 30-second spot. Xaxis vision is built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients. This test was run alongside the client’s previous programmatic audience segments for performance comparison. Xaxis is The Outcome Media Company. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The Xaxis-owned company opened up its North American outpost in May this year and has now hired a senior executive to lead its regional operations. Xaxis also welcomes Daniel Henrikson to the executive team in a newly-created role as Head of Outcome Media Planning. Wenn Sie weitere Informationen zu den von uns verwendeten Cookies wünschen, klicken Sie bitte auf „Mehr erfahren“. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. Axis Communications - Leader in network cameras and other IP networking solutions. Xaxis launched as WPP’s central audience buying platform last year – do you consider […] XCS will work on Xaxis client business in markets across North America, Latin America, APAC, and EMEA. Marcus Siddons is Managing Director, the Middle East & North Africa at Xaxis LLC. Formerly SVP, Client Engagement for Xaxis, Sweeney promoted to succeed Brian Gleason who was recently appointed Global Chief Executive Officer NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced today the promotion of Matt Sweeney to CEO, North America. Mr Matthew Sweeney is the CEO of North America region at Xaxis. Implementing the strategy includes a combination of manual and automated processes. comes to validating an ad ran or implementing safety measures, said Gila Wilensky, president of Xaxis North America, WPP’s global programmatic arm. Xaxis Jobs 2020. Data & insight. Brian is Managing Director, North America of Xaxis. Verification technology for connected television media buying is underway at companies such as Integrated Ad Science. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. A leading furniture retailer was evolving its business strategy to focus heavily on e-Commerce. all standards and guidelines. They hypothesized that if they used Xaxis proprietary AI, Copilot, to optimize towards high value orders instead of raw order count, the retailer’s return on ad spend (ROAS) would increase. You can reach Laurie at [email protected] See Matt Sweeney's compensation, career history, education, & memberships. Find Guy's email address, phone number, work history, and more. “You can’t WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. “With XCS, our goal is to work more closely with creative agencies to help clients understand how the exciting creative visions and strategies they endorsed can be further elevated through programmatic channels when leveraging data and artificial intelligence,” says Xaxis Global … “This might mean the creation of new terms,” she said. Interview with Xaxis’ CEO of North America, Matt Sweeney, on how programmatic continues to transform the ad business. inappropriate content. Xaxis North America President Talks About Brand Safety - 01/25/2021 More than ever, brands must take online measures to protect their image against damaging influences. Promoted from his previous position as SVP, client engagement, Sweeney takes over the programmatic platform’s North America operations from Brian Gleason.. Map. By combining intelligent technology and human imagination, Axis offers solutions based on sight, sound and analytics to improve security and optimize business performance. It’s not as advanced as desktop, … “The best things brands can do is to work their agencies to decide where to draw the line.”. E [email protected] It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments for its clients. NEW YORK & MIAMI--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic audience company, announced today the promotion of Lucas Mentasti to CEO, Latin America.Mentasti was previously managing director, Latin America and the first employee dedicated to the region. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in … Xaxis North America President Talks About Brand Safety mediapost.com - Laurie Sullivan. on brand-safety technology for CTV from Xaxis, but said “it’s getting closer; perhaps, sometime soon.”. Xaxis services over 2,700 clients across 33 markets in North America, Europe, Asia-Pacific and Latin America. Lesser within the digital group. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. The set of online measures a brand must It’s not about suppressing topics in a negative keyword list, she said. Elizabeth Harrington joins plista from Local Yokel Media, of which she was a founding member and where she was SVP, business development and publisher … Sie können alle Cookies akzeptieren, indem Sie auf „Alles klar!“ klicken. The Xaxis Analytics team recognized that focusing on a CPO metric meant all orders would be weighed equally, thus the campaign would optimize toward order count rather than toward order value. By the end of the five-week test, the Copilot model was delivering a 2X higher ROAS and a $33 higher average transaction value than previous tactics. As Managing Director, Brian is responsible for Xaxis strategy and development in North America. Wilensky declined to put a time frame Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. Much consideration goes into determining if it will “become a blip in the news or something more long term,” she said. United States. As a Senior Account Executive on the DSP Agencies team, I'm responsible for managing and growing one of our largest strategic agency accounts - Xaxis North America.   Forgot? “It’s not about eliminating the brand from breaking news events, because that takes out a chunk of topics,” she said. Prior to his OPS Markets NY (April 18!) Matt Sweeney is the new CEO of Xaxis in North America. 30th Floor. Searching for "Xaxis" job or career in United States of America (USA)?Welcome to CareerDP, your all in one easy to use job site that can assist you to any job search. Erik Castillo is President, Latin America at Xaxis LLC. presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order). Based on the Brands wouldn’t suppress the word “inauguration,” but would suppress “protests” or “riot.” These ongoing lists need constant attention and require updating at Dort können Sie auch Ihre Einstellungen festlegen. Those lists are brought to the brand’s lead marketer for sign-off, ensuring they meet Trigger-Before-the-Trigger Audiences Drive Record Breaking Deposits For Bank, Optimizing Towards a Purchase Intent Outcome for Ford. “We’ve spent so much money and time in creative for broadcast – we aren’t doing our part as an industry to look at adaptive creative for digital video. Matt Sweeney is CEO:North America at Xaxis, LLC. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. Xaxis Launches in the Middle East and North Africa; Brings World’s Most Powerful Programmatic Platform to Region’s Digital Media Market Regional Firsts Include Groundbreaking Second-Screen Solution Xaxis Sync and Turbine, Industry’s First Real-Time Data Management Platform 3 World Trade Center. Laurie Sullivan is a writer and editor for MediaPost. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. View profile. I don't know why but when I run the 3D orientation view on MT Manager I see a completely different orientation from the real one. T +1 646-259-4200. Kantar is the world’s leading marketing data, insight and consultancy company. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. XAXIS AI DRIVES 2X HIGHER ROAS FOR RETAIL CLIENT. “trigger moments,” as Wilensky calls them. They have a video product in the marketplace that scales close to broadcast quality (measured in GRP, runs on broadcast-quality sites, etc. media buying is underway at companies such as Integrated Ad Science. Xaxis. 175 Greenwich Street. About the team This role is within the Client Solutions team responsible for supporting and inspiring our clients. New York, NY 10007. how do I properly make the x-axis of the MTi-3 sensor (that is, if I'm not wrong, the axis along the long side of the sensor and oriented from the leds to the pins) pointing the magnetic north? just block huge chunks of places where the audience might spend 20% of their day. Learn more. View Erik Castillo’s professional profile on Relationship Science, the database of decision makers. Password   Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. For a smarter, safer world. Kantar. Xaxis is a division of GroupM, … she said. Free to qualified media, marketing and advertising professionals. take to protect its image and reputation against negative or damaging influences has become increasingly important. Brian Gleason, Managing Director of Xaxis North America, explains that Xaxis TV is primarily a partnership to enable the extension of broadcast video into digital. For more information, visit www.xaxis.com . In November, GroupM announced that it had moved Gleason into the role of global CEO of Xaxis.With this announcement the leadership void at Xaxis has been filled. “researching negative keywords at the beginning of every news cycle,” Wilensky said. To test their hypothesis, the Data Science team built a custom Copilot model that used the retailer’s first-party online order data to its fullest potential, dynamically optimizing toward transactions that efficiently provided the most value to the advertiser. Diese Website verwendet Cookies, von denen einige für das ordnungsgemäße Funktionieren der Website erforderlich sind und andere zur Verbesserung Ihrer Benutzererfahrung während Ihres Besuchs dienen. It's no longer an option to have advertisements run near questionable or Brian Gleason, Xaxis' North American CEO, will succeed Mr. the beginning of each news cycle. If you're already a paid subscriber, please sign-in. Xaxis, the world’s largest programmatic media and technology platform, announced today it has named ad industry veteran John Wittesaele as president, EMEA. Sweeney was previously SVP, client engagement at Xaxis, leading the programmatic … View Marcus Siddons’s professional profile on Relationship Science, the database of decision makers. View Guy Dries' business profile as Client Success Manager at Xaxis. We wish you a good luck and have a prosperous career. “Were in a unique time in terms of unrest and anxiety, but unfortunately there’s always something in the news like a natural disaster, war or tragedy,” He previously worked in programmatic and performance domains with the Omnicom Group. keywords, Xaxis creates safety guidelines and standards for each brand at the beginning of each news cycle. terms of verifying that an ad ran and is seen by the viewer, but ensuring the brand’s ads don’t serve up adjacent to undesirable content. 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