In an interview with Austin Myint, a long time sneakerhead, he explained “You don’t even have to wear nice shoes to be a part of the sneaker community. Similar to other discourse communities surrounding art forms (i.e. (Mainly used for Air Jordans), I – 1 Air Jordan I XI – 11 Air Jordan XI Sz 9-9.5 only. Heinys/Heineken Laneys= Jordan V’s (Michael Jordan’s High School Colors) Although members of the sneaker community share a common goal (to have the best and rarest shoes), the community is more focused on individual accolades as members compete with each other. Journal for Cultural Research, 19(3), 239. Wheat HIs/Highs This post included a picture of sneakers that the author was looking to trade for other shoes. T-19s Acronym for "Near Deadstock." Sneakerheads are able to read these abbreviations and understand what shoes they are referring to. Avengers Purple The specialized terminology associated with sneaker culture separates members from non-members into those who understand the “language” and those that do not. As seen in the above post, a series of acronyms and abbreviations are used to describe what shoes the author was looking for, and what he was offering. Broncos Nort Berlin= Nortberlin.com “I appreciate posts that are short and to the point” (Austin Myint, Personal Communication, March 5, 2017). Iron Maiden "Brand new pair of shoes that have never … Irons Bucks Sneaker enthusiasts, also known as “sneakerheads”, invest large sums of money in buying dozens of pairs of shoes, more than they could wear in a single week. Mafia Low Instead of ordering new from catalogue/overseas, we use over 90% deadstock in our textile selection from the USA. In order for sellers and buyers to communicate quickly and effectively, members of the sneaker community post in the Facebook groups either asking for shoes or stating that they have a pair of shoes for sale. In general, sellers tend to make less money per sale than with competitors. NDC= Nike.com (or Nike Dot Com) Melvins Glitch camo nmd suze 9 ds “I also like that the posts are almost written in a different language, one that only me and the homies can read.” Below is an example of a post in a prominent Facebook sneaker group called “Bay Area Sneakerheads,” which boasts more than 48,000 members. Aqua net Pigeons Order your sneakers today! Some of these written genres include advertisements, online forums, blogs, and Facebook “Buy/Sell/Trade” group pages, also referred to as “BST” groups. IV – 4 Air Jordan IV n the merchandise or commodities of a shop, etc, that is … An important factor in the development of sneaker culture was the recognition of shoes as a specific form or art, rather merely a part of something bigger (perhaps an entire outfit). When asked about what was the difference between people who used either nicknames, Austin Myint (a long time sneakerhead) replied, “I call the shoes the Columbia’s, cause that’s their name. Major shoe retailers create nicknames for their products that are associated with various aspects of sneaker history and culture, in order to increase the popularity of their products by creating discussion. For the purposes of this article, we won’t explore the latter definition … Taxis= Air Jordan XII’s “Not for sale. According to Rachel E. Smith (2011), “It is not that we should do away with meaning, just that we must understand these language ideologies as historically situated and politically constructed” (p. 47). Melo= Carmelo Anthony’s Shoes BMP= Beginning Moments Package, a nickname for the Old Love New Love Air Jordan 1 Pack. Playoffs= Jordan XII/XIII (Or black/white colorway) The sneakerhead community is a large one that encompasses members who are connected via their strong interest in sneaker culture, and by the genres of written discourse used in communication with each other. Smith, R. E. (2011). Sneakers are often designated nicknames by the manufacturing company, usually in reference to the inspiration for the colorway. The “sneakerhead” community relies on a series of communicative conventions to facilitate effective conveyance of information, especially seen in online interactions amongst members of the community. SOLE– Solecollector Dia La Muertos, Nike Air Force 1 Low ‘White Canvas’ Releasing Soon, adidas T-Mac 2.0 EVO Launching in OG ‘All-Star’ Colorways, First Look at the Nike Air Force 1 Low ‘Rose’, Jordan Zoom 92 Starting to Release in Chile Red and Volt. A discussion amongst sneakerheads usually revolves around information about shoes, such as information about what material is used to construct them, how available they will be when they release for purchase, and if there is any history or significant meaning behind an upcoming release. SB’s – Nike Skateboarding Shoes Tweed High Home Rayguns Acronyms such as “DS” (meaning … The sneaker community distinguishes members from non members through usage of alternative language conventions that are not understood by non-members of the community. See Beaters. Define deadstock. Nike appealed to consumers through strong advertisements, meant to entice casual and amateur basketball players, by highlighting new and improved technology, materials, etc. De La Soul Lows Our online shop is open. Luckies This was especially popularized by Nike, through advertisements surrounding Michael Jordan’s first signature sneaker, the “Air Jordan 1”. Oompa Loompa We specialize in providing Yeezys, A Bathing Ape, Supreme, Jordan's, … JKickz= Jkickz.com The Association believed the shoes were too colorful and subsequently banned them from the league, while also threatening to fine Michael Jordan for every game he played wearing the shoes. https://www.complex.com/sneakers/2016/04/russ-report-deadstock Denims SE – Special Edition After Jordan, a number of other prolific athletes earned signature shoes with other athletic wear companies resulting in a flood of new footwear entering the market. However, most take the term deadstock to mean a shoe … Although discourse communities are often described as a group that, “…actively share goals and communicate with other members to pursue those goals,” (Borg, 2003, p. 398), the sneakerhead community promotes more hostile and confrontational interactions among its members, while still sharing a series of language conventions. NDS – Near Deadstock StockX is the Stock Market of Things where you can buy and sell deadstock sneakers and shoes including real Yeezys, Adidas Ultra Boost, Retro Air Jordans, Nike Air Max and new releases. “VNDS” stands for Very Near Deadstock. Slang for sneaker lovers, meaning the unworn excess sneakers available for a discounted price (also spelled as deadstock; “deadstock condition” means brand-new sneakers that are usually … XXII – 22 Air Jordan XXII. The shoe consisted of a primarily black and red color scheme on the upper portion of the shoe, which the National Basketball Association (NBA) did not approve of. Skiptomyshoe= Skiptomyshoe.com This improved sneaker related discussion and contributed to the formation of distinct language conventions used to identify members of the community through recognition of artistic expression through sneakers. Thanks to an effective advertisement campaign from the athletic wear company Nike, Michael Jordan’s line of signature shoes became some of the most desired material objects for basketball fans. Black Packs Reebok= Reebok.com These can … This resulted in significant conflict and confusion within the sneakerhead community as many of its members were unsure of what to call these sneakers. An alternative definition of “deadstock” refers to goods that are no longer sold in stores. Number (N)ine= Numberniners.com XVII – 17 Air Jordan XVII De La Soul Highs Charcoals= Air Jordan VII’s The spike in the popularity of sneaker culture correlates with the growth in basketball popularity, which can be attributed to the rise of Michael Jordan, a man often referred to as one of the greatest basketball players of all time. Blacktoes or Black Toe= Air Jordan I’s died] from the original stock where they previously existed [i.e. Puma= Puma.com Medicom 1 Thanks !” (Ryan Bui, Personal Communication, March 19, 2017). As seen in the above quote, older sneakerheads often have a negative view of sneakerheads who are new to the community and are less knowledgeable about the origin and history behind older sneakers. DMP= Defining Moments Package Shanghai 1 StockX defines "Deadstock" as an authentic, new, unworn pair of sneakers. Supreme Red Send Helps Through understanding how discourse attributes to the identification of members of the sneakerhead community while also contributing to the division of members into subgroups, we can create a more accurate description of discourse communities and how they are affected by their associated specialized written language conventions. Maroons= Air Jordan VI Indiglos= Jordan XIV’s Check out brands like Tommy Hilfiger, Ralph Lauren, Nike, Champion & a bunch more. Forbe’s The Original Meaning of Deadstock Before we get into those factors, I also want to mention that deadstock was formerly used to describe a sneaker that is no longer being made. Deadstock definition: the merchandise or commodities of a shop , etc, that is unsold and generating no income | Meaning, pronunciation, translations and examples Older sneakerheads used the name “Columbia” because that was the original nickname that they were used to, while younger/more recent sneakerheads often used “Legend Blue” as the nickname because that was the first name they had ever heard of in association with the shoes. Ds or vnds is ok. Syracuse Concord’s= Air Jordan XI Flint’s= Air Jordan XIII VNDS – Very Near Deadstock Want to trade for wing 12s, snakeskin 4, 01 royal 1, doernbecher 3, lightning 4, am1 atmos, bred 11, dmp 11, kobe ftb Xi, yeezy v1 pb 2016. Stay246= Stay246.com DS – Deadstock OG – Original or Original Release NDS – Near Deadstock VNDS – Very Near Deadstock SB’s – Nike Skateboarding Shoes SE – Special Edition PE – Player Exclusive AF1 – Air Force 1 G-Nikes – Air Force 1 FSR – Full Size Run NWT – New With Tags Bred or Bread – Black/Red Colorway (Usually Bulls) Hypebeast= Someone that likes a pair of shoes … However, the sneakerhead community does not completely satisfy one facet of discourse communities, that members of the community work together toward a common goal. Samplekickz= Samplekickz.com Hawaiis Hulks Aquas= Air Jordan VIII’s Slam City Click for updates on COVID-19. The type of conflict mentioned above is most closely associated with “retro” sneaker releases, or sneakers that have released previously, and are being brought back for sale. 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